AMERICAS CUP – Nespresso: the official coffee of the 34th America’s Cup to be held in San Francisco in 2013. Taste the Ultimate Cup with Nespresso. Nespresso is also the Proud Sponsor of Emirates Team New Zealand, one of the challengers for the 34th America’s Cup. Follow the action of this unique event pushing the limits and testing the skills of the sailors
The agreement with the America’s Cup will allow Nespresso to create multiple brand and product experiences throughout the ‘Summer of Sailing’ in San Francisco. Fans and guests at the America’s Cup Park will have the opportunity to taste the ultimate cups: Nespresso Grand Cru coffees.
The new partnership also includes the America’s Cup World Series, which returns to Naples, Italy in April, before the world’s attention turns to San Francisco for a full summer of cutthroat competition, beginning with the Louis Vuitton Cup, America’s Cup Challenger Series (Jul. 4 – Aug. 30). The summer of sailing culminates with the America’s Cup Finals (Sept. 7-21) where ORACLE TEAM USA will race to defend the America’s Cup against the top challenger.
Stephen Barclay, CEO of the America’s Cup Event Authority, said: “We are pleased and proud to welcome Nespresso as the Official Coffee of the 34th America’s Cup and look forward to being able to provide our guests, partners and fans with ‘the ultimate cup’ when they come to the America’s Cup Park in San Francisco.”
“We are proud to be supporting such a prestigious and exciting event,” said Patrice Bula, Chairman ofNespresso. “Like the teams competing with cutting-edge technology in this ultimate sailing challenge, we strive for excellence. This partnership gives us the perfect opportunity to showcase Nespresso on a global stage.”