EXTREME SAILING SERIES – SAP AG (NYSE: SAP) has further cemented a place at the forefront of international sailing by today announcing its sponsorship of the SAP Extreme Sailing Team. As one of the most exciting and innovative new formats of the sport, the sponsorship helps SAP to continue on its course in assisting the development of sailing around the world. The team, formerly the Danish Extreme Challenger Team, Team Trifork, is racing as part of the 2012 Extreme Sailing Series and SAP will look to implement a range of innovative technology solutions to deliver cutting-edge analytics to the team in order to improve overall race and training performances.
“Through our existing work with Sailing Team Germany, Kieler Woche and the 505 World Championships, SAP continues to deliver cutting-edge innovations to the sport of sailing,” said Stefan Lacher, head of Technology for the SAP Sailing Program. “We are excited to build on our experience and enhance the sport on another level through working with the SAP Extreme Sailing Team.”
In the Extreme Sailing Series teams’ battle against each other close to the shoreline, combining spectator-friendly configurations with challenging sailing conditions. “Stadium Sailing,” as the fast-paced and action-packed discipline is more commonly known, puts fans and spectators at the heart of the competition. The series will take fan involvement one step further through the use of guest sailing spots that will allow spectators to join the teams out on the water and experience all the action first-hand. The SAP Extreme Sailing Team is set to compete in Act 2 of the Extreme Sailing Series season in Qingdao, China, where its new multihull will be unveiled. MORE STORY